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Here’s Why Promotional Products Are An Investment

 
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01/30/2022, London, UK // PRODIGY: Feature Story //

A promotional product is an effective tool to build brand awareness for your company name or brand among your target audience. A giveaway creates a good impression and increases brand awareness and loyalty for the companies that use it. But why are promotional items so effective? In this article, some interesting facts and figures about the effectiveness of promotional products.

A Reminder Of Your Brand

The recall of branded merchandise in promotional products is many times higher than in television advertising. Research shows that 57% of promotional product owners remember the company or brand’s name. The advertising recall of TV commercials is only 23%. In radio commercials, 26% of people still remember the brand.

Promotional Item Users

Research shows that young people use printed office supplies the most. In the age category from 21 to 34 years, 20% use a promotional office item with a print. This is 18% in the 35-44 age group, 15% in the 45-54 age group, and 13% of people over 55 have a promotional item on their desk on average. Therefore, the younger target group can be effectively reached with office supplies such as printed writing folders and calculators with a company logo.

Usability Is The Main Reason To Keep A Product.

Research shows that recipients of promotional products are more likely to keep the product if it is a useful product. About 8 in 10 (81%) of recipients say they think the product’s usability is the main reason to keep it. In addition, 23% of recipients indicate that they will keep the product if it is beautiful, and 26% indicate that they will keep the item if it is nice to have.

These research results show that it pays to invest in distributing promotional products to your target group. Giving a functional gift such as an umbrella printed with your logo or a notebook will increase the recipient’s chance to keep the item in their possession for a longer period. A carefully selected gift will be a calling card for your organization.

The Power Of Small Business Promotional Products

In the age of the internet, there is a huge range of ways to reach your target audience, but being online isn’t all that matters. There are also more traditional resources that often go underused and have been proven to be just as effective when building your brand and getting your name in the market. Small business owners can benefit greatly from using promotional products, and here are just some of the reasons why. They are a great alternative to a business card.

Business cards will always be a credible way to give your information to someone else, but they can seem a bit boring. That’s not the case with a promotional item, which can be a really fun and quirky way to give your contact information. Why not leave your business card with a printed promotional item, something they might use every day to leave a lasting impression.

Large Quantity, Low Cost

If you’re a small business owner, it’s important to stick to your set budget and avoid going overboard with your spending. With budget constraints, it can be difficult to control what you’re spending the budget on, but this is where promotional products come into their own. With a small price tag, you can create a long and lasting impact, giving you value for money.

Increase Your Brand Awareness

It doesn’t matter how big your company is; brand awareness is extremely important! But how do you differentiate yourself from the competition and stay on the mind of the customers? One solution is to try to be inventive with your marketing techniques. By using personalized business gifts that the customer can use every day in daily life, you always stay “on top of mind” with the customers. After all, they see you passing by every day at home or at work.

Switch Things

Promotional products make for a great marketing tool, as they can be changed whenever you feel like it. You can continue to use the same line of products for a while. When you feel it’s not as effective anymore, you can order a new batch of something else. The wide variety of items will ensure that the customer will not soon get bored of your items; with this, you have a powerful marketing tool that cannot be underestimated.

Media Details:
GoPromotional Ltd
[email protected]

Source: Prodigy.press

Release ID: 149043

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